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★ Verified Verified nursing home contact data
Connect with nursing home administrators, directors of nursing, owners and department heads at skilled nursing and long-term care facilities. Filter by facility type, bed size where available and state, with an exact count, price and free sample before you order.
Nursing home database / campaignlake
Live data · Last updated Nov 4, 2026
Nursing home contacts
37K+
Administrators, DONs, owners and department heads
Deliverability
95%
Email deliverability benchmark, tested before delivery
Opt-in
100%
Opt-in contact data across the database
Total profiles
500M+
B2B contact profiles; nursing home is one focused slice
What's inside
Coverage
Skilled nursing
SNFs
Long-term care
Residential care
Assisted living
Senior living
Rehabilitation centers
Post-acute
Chains
Multi-facility
Non-profit
Community
Administrators
Facility leadership
Directors of nursing
Clinical care
Owners
Strategy and vendors
Operations managers
Day-to-day buying
Care coordinators
Resident care
HR directors
Staffing
Business email
Direct
Phone
Facility and direct
License
Certifications
Bed capacity
Occupancy
Ownership
Private, chain, government
SIC and NAICS
Industry codes
Every figure is a CampaignLake benchmark. Exact counts for your filters are confirmed before you order.
10,000+ customers worldwide
Quick answer
A nursing homes email list is a database of verified contacts at skilled nursing, assisted living and long-term care facilities. CampaignLake’s list covers 37K+ administrators, directors of nursing, owners and department heads, filterable by facility type, bed size where available and state, so suppliers, recruiters and service providers can reach the people who shape purchasing and partnership decisions.
Each record containsContact nameJob titleBusiness emailPhoneFacility name and addressOwnership typeBed capacity*SIC and NAICS
Why nursing homes
Long-term care is one of the fastest-growing healthcare sectors. An aging population and rising chronic care needs mean nursing homes constantly need supplies, equipment, services and staffing.
That creates strong opportunities for healthcare suppliers, recruiters, device manufacturers and specialized service providers.
Why CampaignLake
The right nursing homes, not just more contacts.
Filter by role and seniority, not just profession.
Tested against a 95% deliverability benchmark.
Email plus phone and mail where available.
From one ZIP code to nationwide.
Free sample first, then delivery.
CSVExcelCRM importEmail toolsCall listsDirect mailAd audiences
Segmentation
Filter and target nursing home professionals and facilities by precise attributes.
Decision-makers inside nursing homes.
Facility leadership and purchasing
Clinical care and nursing staff
Resident care planning
Supplies, services and maintenance
Long-term care settings in our database.
Post-acute and long-term skilled care
Senior living with support
Residential care
Post-acute rehab
Inside every record
Each record carries the fields your campaign needs, checked before delivery. Switch audiences to compare.
Who
Professional name, job title and seniority level.
Specialty
Assigned per record so you can segment messaging.
Where
Practice or facility, city, state and ZIP.
AM
Administrator · Skilled nursing facility
✓ Verified
| Role | Administrator | Always |
|---|---|---|
| Organization | Skilled nursing facility | Always |
| City, state | Chicago, IL | Always |
| a.m••••@•••.com | Always | |
| Phone | (312) •••-••23 | Varies |
| Mailing address | •••• Main St | Varies |
| Status | SMTP verified | Always |
JR
Director of Nursing · Long-term care home
✓ Verified
| Role | DON | Always |
|---|---|---|
| Organization | Long-term care home | Always |
| City, state | Houston, TX | Always |
| j.r••••@•••.com | Always | |
| Phone | (713) •••-••58 | Varies |
| Mailing address | •••• Main St | Varies |
| Status | SMTP verified | Always |
KL
Owner · Assisted living chain
✓ Verified
| Role | Owner | Always |
|---|---|---|
| Organization | Assisted living chain | Always |
| City, state | Boston, MA | Always |
| k.l••••@•••.com | Always | |
| Phone | (617) •••-••40 | Varies |
| Mailing address | •••• Main St | Varies |
| Status | SMTP verified | Always |
Reach
Business email, phone and mailing address where available.
Identity
Included where available for clinician records.
Freshness
SMTP-checked and scheduled for re-verification.
Always: on every record in your file
Varies: depends on the audience; your free sample shows actual coverage
Illustrative sample. Values are masked; your free sample shows real field coverage for your audience.
Specifications
Fields, coverage, targeting and delivery in one view.
| Record type | A nursing homes marketing database of verified facility contacts |
|---|---|
| Coverage | 37K+ nursing home contacts across the U.S., by state, city and ZIP code |
| Core fields (always) | Contact name, job title, facility name, address, city, state and ZIP code, business email |
| Additional fields (varies) | Phone, website, chain affiliation, license numbers, employee count, sales volume, SIC and NAICS, bed capacity and occupancy |
| Data attributes | 40+ attributes available for selection |
| Targeting filters | Job title, facility type, location, ownership type, bed capacity. See the filter matrix |
| Verification | 7-step process, 95% deliverability benchmark, scheduled re-verification |
| Consent | 100% opt-in contact data |
| Delivery formats | CSVExcel CRM-ready files |
| Ordering | Exact count and quote first, free sample before purchase |
CampaignLake database figures.
Counts are subject to verification. Final availability depends on the categories, targeting and fields you select.
Target with precision
Combine any of these in one request. We confirm the matching count before you order.
| Filter category | Examples |
|---|---|
| Job title | AdministratorDirector of nursingCare coordinatorOperations managerOwner |
| Facility type | Skilled nursingAssisted livingLong-term careRehabilitation |
| Ownership | PrivateGovernmentChainNon-profit |
| Size | BedsResident capacityStaff count |
| Geography | StateCityZIP code |
Buyers and use cases
A nursing homes email list helps businesses reach decision-makers in long-term and elder care.
Promote beds, mobility aids, monitoring and assistive technology.
Targets: Facility type
Market chronic disease treatments to medical directors.
Targets: Clinical roles
Reach HR and administrators recruiting nurses, CNAs and therapists.
Targets: Location
Offer maintenance, training, nutrition, IT and compliance.
Targets: Operations managers
Promote EHR, resident management and workflow tools.
Targets: Administrators
Offer coverage and financial planning to owners.
Targets: Owners and management
Plan your campaign
Use emails, phone numbers and postal addresses to reach nursing home professionals.
Goal 1 of 4
Use segmented data to send messages that speak to a specific specialty or practice type.
| Who | AdministratorsDirectors of nursingOwners |
|---|---|
| Filters | SpecialtyFacility typeState |
| Fields | Business emailName and title |
Count and priceConfirmed before you order
Goal 2 of 4
Use phone numbers for sales calls, demos and appointment setting with high-value prospects.
| Who | AdministratorsDirectors of nursingOwners |
|---|---|
| Filters | RoleRegionFacility size |
| Fields | Direct or office phoneBusiness email |
Count and priceConfirmed before you order
Goal 3 of 4
Use mailing addresses for brochures, product samples or event invitations that stand out from the inbox.
| Who | AdministratorsDirectors of nursingOwners |
|---|---|
| Filters | Facility typeStateZIP code |
| Fields | Mailing addressName and title |
Count and priceConfirmed before you order
Goal 4 of 4
Connect with nursing homes on LinkedIn and coordinate email, phone and ads for priority accounts.
| Who | AdministratorsDirectors of nursingOwners |
|---|---|
| Filters | OrganizationRoleRegion |
| Fields | LinkedIn where availableBusiness emailPhone |
Count and priceConfirmed before you order
Choose the right list
This page
Focuses on skilled nursing and long-term care facilities and their leaders. Choose it when your product or service is built for residential elder care.
A related list fits when your audience is broader or different:
Senior living facilities.
In-home care agencies.
Nursing professionals.
All healthcare professionals.
How it works
1
Step 1
Specialties, roles, locations and fields.
2
Step 2
An exact matching count, a quote and a free sample.
3
Step 3
Adjust filters until the audience fits your budget.
4
Step 4
CSV or Excel, ready for your CRM or email platform.
Sourcing / Verification / Accuracy
Every record in our nursing homes email list passes the same verification pipeline. See our data sourcing method and how we collect data.
01
Licensing data, directories, publications and events.
02
Syntax checks on every email.
03
Mail-server validation without sending.
04
Name, title and organization matched across sources.
05
Analysts review sampled records.
06
Tested against a 95% benchmark.
07
Re-verified for job and practice changes.
✓ 100% opt-in data✓ Professional B2B data only✓ Never patient data✓ Supports CAN-SPAM✓ Supports GDPR✓ Supports CASL
Campaign tips
Combine accurate targeting, consistent follow-ups and value-driven messaging.
Divide the list by geography, facility size, services or job title for personalized messaging.
Combine email, direct mail and phone follow-ups for multiple touchpoints.
Use facility and firmographic data to align offers with budgets and buying authority.
Refresh your list to remove bounces and add new facilities.
Buyer's checklist
Six questions to ask any provider before you buy, and what a good answer looks like.
| Question to ask | What a good answer looks like | Red flag |
|---|---|---|
| 01Does it reach the right specialists?Generic healthcare lists mix in unrelated contacts. | ✓ A specialty or role field you can filter | ⚠ One broad healthcare category |
| 02Does it include decision-makers?Owners and directors approve purchases. | ✓ Role and seniority filters | ⚠ Clinicians only, no titles |
| 03How precise is the targeting?Many campaigns are regional. | ✓ State, county, ZIP code and radius options | ⚠ National lists only |
| 04How is the data verified, and how often?Ask for the method, not just a percentage. | ✓ A documented method and re-verification schedule | ⚠ A percentage with no method behind it |
| 05Can you see the data first?Quality varies between providers. | ✓ A free sample from your exact audience | ⚠ Payment before any sample |
| 06Is it compliant B2B data?It should never include patient data. | ✓ Professional contacts with documented sourcing and opt-in | ⚠ Unclear sourcing or patient data |
Get an accurate quote
The more specific your request, the more accurate your quote and sample.
01
Specialty, role or practice type.
02
States, counties, cities, ZIP codes or a radius.
03
Email, phone, mailing address and NPI where available.
04
A target count or budget.
05
Sales, marketing, recruiting, events or research.
Share the audience, locations and fields you need. A data specialist confirms the count and price, and sends a free sample from that exact audience.
FAQ
What buyers ask most before ordering.
A verified database of decision-makers at nursing homes, long-term care and assisted living facilities, including administrators, directors of nursing and operations heads.
Email campaigns, telemarketing, LinkedIn outreach and direct mail for medical supplies, software, staffing or insurance.
Yes. It goes through a 7-step verification process and supports CAN-SPAM and GDPR. It contains business contacts only, not resident data.
Contacts go through email and phone checks against a 95% accuracy benchmark, and data is refreshed every 90 days.
Yes. Filter by state, city, ownership type, job title and facility size.
Equipment suppliers, SaaS and EHR vendors, staffing firms, healthcare marketers and insurers serving long-term care.
Name, job title, facility name, email, phone, postal address, website and location.
Pricing depends on how many records match your filters and which fields you need. We confirm the exact count and price before you order.
Yes. Request a sample matched to your filters to check fit and field coverage.
Tell us your audience and a data specialist will reply with a count, price and sample.
From the blog
Practical reading for teams planning healthcare outreach.
Related audience
How to reach home healthcare decision-makers.
Guide
Target healthcare leaders who approve purchases.
Start today
Tell us who your nursing homes email list should reach. We confirm availability for your exact filters and send sample records from that audience.