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By Vance Hayden / October 27, 2024
Our opt-in contact list contains the contact details of individuals who have voluntarily agreed to receive communications from you.
We gather data from various credible sources, including online and offline global subscriptions to e-books, trade shows, government directories, web portals, etc.
The gathered data is appended and verified for any missing data fields using our patented machine-learning tools. After verification, we compile and segment the contact list.
We validate contact records through an extensive scanning process to ensure they align with our master database. Additionally, during manual checks, we cross-verify the data with social media platforms to confirm its authenticity.
We employ statistical and analytical methods to identify data errors. After thoroughly reviewing outdated information, we perform a data cleansing process. Finally, we conduct a manual inspection to ensure the data meets the highest quality standards.
It’s not over yet! Again, we examine the data to analyze its accuracy. Our data analysts review the records that require manual repair. If they find any discrepancies, the verification, validation, and cleansing process is repeated to gain quality data.
We perform A/B tested opt-in email campaigns to validate and formalize consent-based communication practices. Also, we make sure that our data is compliant with global standards like GDPR, EDPS, CCPA, CAN-SPAM, etc.
The completed data compilation includes opt-out mailers and is further validated by tele-verification campaigns to ensure the accuracy of consent information across all fields.
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